Definition
Consent revocation is a person withdrawing previously given permission to receive automated calls or texts, which under FCC rules can be done by any reasonable means and must be honored within 10 business days.
The FCC's revocation rule took effect April 11, 2025. A consumer can now revoke consent through any reasonable means, such as saying so in the middle of a call, replying by text, or sending an email, and does not have to use the caller's preferred channel or keyword. The business must honor the request within 10 business days, down from the previous 30.
A broader "revoke-all" provision, under which opting out of one message type revokes consent for all automated messages from that sender, has been delayed to January 31, 2027 while the FCC reconsiders it. During that waiver, opting out of one healthcare message type stops only that type. The delay makes the rule harder to operationalize, not easier, because programs must run today's version while staying ready for whichever way it lands.
In practice, revocation turns consent from a recorded fact into a live state. A program needs one consent system of record per patient and message type, the ability to recognize a spoken opt-out mid-call, and propagation of that revocation across every campaign and channel well inside the 10-business-day window. Failures here are costly: Kaiser Permanente's $10.5M Fried v. Kaiser settlement (December 2025) involved texts sent after recipients replied "stop."
How Consig handles it
Consig workflows mix deterministic and generative stages, so steps like recognizing an opt-out can run as scripted logic rather than being left to a generative model. Consig's compliance engine enforces the relevant federal and state calling rules on each call.